Prodromos Monastiridis

Dr Prodromos Monastiridis holds a BA in Marketing from the Technological Education Institute of Thessaloniki, a MA in Marketing and a Master of Philosophy discussing “A best practise for New Product Development for the Greek Banking Sector”, both from the University of Sunderland. His PhD, from the Aristotle University of Thessaloniki, researches “Innovation, marketing and non-profit organizations, the case of Greek cultural organizations”.

He was a Marketing Consultant at the Marketing Division of Macedonia-Thrace Bank, and a part time Lecturer at the T.E.I. of Thessaloniki at the Department of Marketing, at City College and at the Aristotle University of Thessaloniki. He is currently an Adjunct Lecturer at the American College of Thessaloniki. His research fields include marketing, international marketing, consumer behaviour and event management. He started from 2002 to work at Thessaloniki Concert Hall as a Marketing Manager and now he is now Head of the Marketing and Fundraising Department. He also serves as a Vice President of the Board at Thessaloniki Convention Bureau.

He has various publications in newspapers and academic journals.  In the book “Innovation Policies in the European News Media Industry: A Comparative Study, Media Business and Innovation“ he contributed with the chapter, “Market Structure and Innovation Policies in Greece” (Springer  editions, 2017). In 2021 he published his book “Innovation, Culture and Marketing” (in Greek from the University of Macedonia publications).