SYNERGIES, COALITIONS AND PARTNERSHIPS BETWEEN MUSEUMS,
CULTURAL INITIATIVES, CIVIL SOCIETY AND BEYOND
ATHENS, 29 NOV 2018
THESSALONIKI, 30 NOV 2018
As barriers fall between traditional cultural institutions and innovative initiatives in the arts, education and civil society, it is the right time for museums to recognize synergies as their new capital. Creating a culture of collaboration – internally and externally – is a powerful tool to achieve increased effectiveness and prosperity.
Many museums around the world are building coalitions with a range of community groups and organizations, and investing in synergies with unlikely partners – from bike tours to tech startups, and from hospitals and homes for the elderly to theatres and corporations. Cultural organizations have realized that through the power of sharing experiences and combining forces with other partners, they become more relevant to their communities. Synergies have a multiplying effect on outreach and audience development, as well as on sustainability and financial growth.