As barriers fall between traditional cultural institutions and innovative initiatives in the arts, education and civil society, it is the right time for museums to recognize synergies as their new capital. Creating a culture of collaboration – internally and externally – is a powerful tool to achieve increased effectiveness and prosperity.
Many museums around the world are building coalitions with a range of community groups and organizations, and investing in synergies with unlikely partners – from bike tours to tech startups, and from hospitals and homes for the elderly to theatres and corporations. Cultural organizations have realized that through the power of sharing experiences and combining forces with other partners, they become more relevant to their communities. Synergies have a multiplying effect on outreach and audience development, as well as on sustainability and financial growth.
Minister of Culture and Sports,
Hellenic Republic
GR
Executive Director,
Marina Abramovic Institute
U.S.A.
General Manager,
BIOS Organisation
Co-founder, European Creative Hubs Network
GR
Executive Director,
Athens Partnership
GR
Director of Αudience
Development and Participation,
Eleusis 2021,
European Capital of Culture
GR
Founder,
Sharing Perama
GR
Curator of Education,
Department of Education and Outreach,
National Museums in Berlin,
DE
Executive Director
Education and Visitors,
National Museums Liverpool
UK
Director of Programs and Audience Development
The National Museum of American History,
Smithsonian, & Adjunct Professor,
Harvard University Extension School
U.S.A.
Co-founder
Ohi Paizoume / Urban Dig Project
GR
President and Director,
Philbrook Museum of Art
U.S.A.
Head of Department for European Programs,
International Synergies and Enhancement of Entrepreneurship,
Hellenic Ministry of Culture and Sports
GR