ΑΘΗΝΑ, 8 ΝΟΕΜ 2012
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Tο Μουσείο Μπενάκη σε συνεργασία µε την Πρεσβεία των Η.Π.Α. και το British Council, διοργανώνει ηµερίδα µε τίτλο «Το Επιχειρηµατικό Μουσείο: Στρατηγικές και µοντέλα ανάπτυξης και χρηµατοδότησης µη κερδοσκοπικών οργανισµών». Στόχος της επιστηµονικής αυτής συνάντησης είναι η ανταλλαγή απόψεων σε δύο κρίσιµους τοµείς ενδιαφέροντος της µουσειακής κοινότητας και των µη κερδοσκοπικών οργανισµών, ειδικά σε περίοδο οικονοµικής κρίσης: τις στρατηγικές ανάπτυξης και αποτελεσµατικής προώθησης προγραµµάτων ώστε τα µουσεία και οι πολιτιστικοί οργανισµοί γενικότερα να προσελκύσουν το κοινό τους, και την ανεύρεση νέων πηγών χρηµατοδότησης ώστε να εξασφαλίσουν την οικονοµική τους αυτάρκεια και βιωσιµότητα.

Κύριοι οµιλητές στην ηµερίδα είναι ο Ryan French, ∆ιευθυντής Μάρκετινγκ και ∆ηµοσίων Σχέσεων του Walker Art Center, o James R. Hackney, ∆ιευθύνων Σύµβουλος και Ειδικός Χορηγιών για Μουσεία της εταιρείας συµβούλων Alexander Haas, και η Marianne Rance, Υπεύθυνη Εταιρικών Σχέσεων του London Science Museum. Η ηµερίδα περιλαµβάνει επίσης οµιλία της Αλεξάνδρας Πάλλη, Γενικής Γραµµατέως του ∆ικτύου για την Εταιρική Κοινωνική Ευθύνη. ∆ιευθυντές και εκπρόσωποι σηµαντικών µουσείων, πολιτιστικών και µη κερδοσκοπικών οργανισµών της Ελλάδας συµµετέχουν µε σύντοµες παρεµβάσεις για τις προοπτικές του χώρου.


Διευθυντής Μάρκετινγκ και Δημοσίων Σχέσεων, Walker Art Center U.S.A
Διευθύνων Εταίρος, Ειδικός στις Χορηγίες για Μουσεία, Εταιρεία Συμβούλων Alexander Haas
Γενική Γραμματέας, Δίκτυο για την Εταιρική Κοινωνική Ευθύνη, Αντιπρόεδρος, Eurocommerce
Υπεύθυνη Εταιρικών Σχέσεων, London Science Museum

Anita Contini

Arts Program,
Bloomberg Philanthropies

Anita Contini joined the Bloomberg Philanthropies Arts Program in 2010. Prior to joining Bloomberg Philanthropies, Anita was Senior Vice President and Director of Corporate Public Affairs and Philanthropy at CIT Group. From 2002 to 2005, she served as Vice President and Director of the WTC Memorial, Cultural, and Civic Programs at the Lower Manhattan Development Corporation. She developed a process and implementation plan for the 9/11 World Trade Center memorial, including the jury process for selecting its designer.
Previously, Anita served as First Vice President of Global Sponsorships and Client Events Marketing at Merrill Lynch, where she managed the firm’s giving and client program and as Vice President and Artistic Director of World Financial Center Arts and Events/Marketing for Brookfield Properties.
In 1974, Anita founded Creative Time, an award-winning nonprofit arts organization, and was its Director and President until 1987. She has received a number of awards for distinguished public service, including from the Municipal Arts Society, Hofstra University, AIA New York Chapter, ArtTable, and the Downtown Lower Manhattan Business Association.
Anita currently serves on the boards of The Drawing Center, Cultural Data Project, Grantmakers in the Arts, and Publicolor. She is on the Operating Committee for ArtPlace America and a member of ArtTable and the American Institute of Architects New York Chapter.
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Esmé Ward

Head of Engagement,
The Whitworth and Manchester Museum,
University of Manchester

Esmé is a key member of the leadership team who developed the new Whitworth. She has led some of its most bold and challenging work around engaging new audiences, handing authority and ownership to visitors, taking creative risks with programmes and making community part of the organisation’s artistic and creative mission. She has worked in museum and galleries for 20 years, including the Victoria and Albert Museum, Dulwich Picture Gallery and The National Trust before founding the learning and engagement programme in Manchester. She has overseen the growth of this work to include award-winning programmes and partnerships with formal learning, arts and health, early years, families and age friendly communities. She is also Head of Engagement at Manchester Museum, co-teaches an MA Creative Learning in the Institute for Cultural Practice and is Strategic Lead for Culture for Age Friendly Manchester.

Karen Wong

Deputy Director,
New Museum

Karen Wong is the Deputy Director of the New Museum, in New York. She cofounded the initiatives IDEAS CITY which explores the future of cities with the belief that art and culture are essential to our metropolises, and NEW INC, the first museum-led incubator for art, technology and design. She was the managing director of David Adjaye Associates from 2000-2006 and supports emerging architects in her role as a board member of Storefront for Art and Architecture and + Pool. In the mid-90’s she founded Hobbamock, a Boston-based design firm committed to nonprofits and social causes. She sits on the boards of Rhizome, a platform for contemporary art engaged with digital culture, and Apex, a mentoring and education program for underserved Asian youth. She is on the advisory board of National Sawdust, a nonprofit venue for new music located Williamsburg. She graduated magna cum laude from Brown University.