Co-museum

MUSEUMS AND TOURISM

A WORKING RELATIONSHIP
ATHENS, 8 DEC 2016
THESSALONIKI, 9 DEC 2016
Screenshot 2020-09-01 at 1.45.57 PM

Museums, cultural organizations and heritage sites have traditionally been among the most popular visitor attractions for both domestic and international tourists, especially in countries like Greece where tourism has extensive economic, social and political influence. However, only recently cultural stakeholders have started to assess their power in attracting tourist audiences and their impact on the tourism industry, a powerful development tool.

As cultural tourism develops into an experience industry, there is an opportunity for museums to further engage the tourism market and increase their audiences and revenue, while at the same time strengthening their role as unique storytellers of the history, culture, and contemporary life of societies.
At the sixth installment of the Museum Conference, museum and cultural professionals from Greece, the U.S. and the UK will examine how museums and cultural institutions can strengthen their role as destinations and be part of sustainable cultural development; how they can improve relationships and form stronger partnerships with municipalities, tourism associations and other stakeholders to expand their visitors; what types of fundraising and development they can pursue based on the tourism model; and how investing in culture and museums can have a strong economic impact for countries where tourism is one of the top industries.

MUSEUMS AND TOURISM

A WORKING RELATIONSHIP
ATHENS, 8 DEC 2016
THESSALONIKI, 9 DEC 2016
Screenshot 2020-09-01 at 1.45.57 PM

Museums, cultural organizations and heritage sites have traditionally been among the most popular visitor attractions for both domestic and international tourists, especially in countries like Greece where tourism has extensive economic, social and political influence. However, only recently cultural stakeholders have started to assess their power in attracting tourist audiences and their impact on the tourism industry, a powerful development tool.

As cultural tourism develops into an experience industry, there is an opportunity for museums to further engage the tourism market and increase their audiences and revenue, while at the same time strengthening their role as unique storytellers of the history, culture, and contemporary life of societies.
At the sixth installment of the Museum Conference, museum and cultural professionals from Greece, the U.S. and the UK will examine how museums and cultural institutions can strengthen their role as destinations and be part of sustainable cultural development; how they can improve relationships and form stronger partnerships with municipalities, tourism associations and other stakeholders to expand their visitors; what types of fundraising and development they can pursue based on the tourism model; and how investing in culture and museums can have a strong economic impact for countries where tourism is one of the top industries.

MUSEUMS AND TOURISM

A WORKING RELATIONSHIP
ATHENS, 8 DEC 2016
THESSALONIKI, 9 DEC 2016
Screenshot 2020-09-01 at 1.45.57 PM
Museums, cultural organizations and heritage sites have traditionally been among the most popular visitor attractions for both domestic and international tourists, especially in countries like Greece where tourism has extensive economic, social and political influence. However, only recently cultural stakeholders have started to assess their power in attracting tourist audiences and their impact on the tourism industry, a powerful development tool.
As cultural tourism develops into an experience industry, there is an opportunity for museums to further engage the tourism market and increase their audiences and revenue, while at the same time strengthening their role as unique storytellers of the history, culture, and contemporary life of societies.
At the sixth installment of the Museum Conference, museum and cultural professionals from Greece, the U.S. and the UK will examine how museums and cultural institutions can strengthen their role as destinations and be part of sustainable cultural development; how they can improve relationships and form stronger partnerships with municipalities, tourism associations and other stakeholders to expand their visitors; what types of fundraising and development they can pursue based on the tourism model; and how investing in culture and museums can have a strong economic impact for countries where tourism is one of the top industries.

SPEAKERS

Ath
Jim Broughton
Head of International Engagement,
The Natural History Museum
UK
Ath / Thess
John A. Giurini
Assistant Director for Public Affairs,
The J. Paul Getty Museum
U.S.A
Ath / Thess
Francesco Manacorda
Artistic Director,
Tate Liverpool
UK
Ath / Thess
Rosemarie Reyes
Partner,
Roseworks Marketing
UK
SCHEDULE ATHENS
SCHEDULE THESSALONIKI
SPEAKER'S VIDEO

GALLERY

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Jim Broughton

Head of International Engagement,
The Natural History Museum
UK

Jim Broughton is responsible for the Natural History Museum’s international diplomacy, partnerships and global business activities – including its touring exhibitions program, its publishing, picture library, and the renowned Wildlife Photographer of the Year competition. Jim trained as a designer and has a background in exhibition development and museum master-planning, chiefly working within international collaborations.
He has worked previously at the British Museum, at Historic Scotland and in consultancy, with much of his career spent on large partnership projects in Asia. Jim is Vice Chair of ICOM UK.
Email: J.Broughton@nhm.ac.uk

John A. Giurini

Assistant Director of Public Affairs,
The J. Paul Getty Museum
U.S.A.

John Giurini joined the Getty in January 2005 as Assistant Director in the Communications department of the J. Paul Getty Trust. In November 2007, he became head of public affairs for the J. Paul Getty Museum. In this capacity, he oversees all communications efforts for the Museum’s two Los Angeles locations, which includes media relations, marketing and branding, strategic planning and community relations, as well as donor relations. John is also a member of the Museum’s senior management team. Prior to joining the Getty, John ran his own public relations consulting practice specializing in consumer products, travel and tourism, retail, and non-profit organizations.
Email: JGiurini@getty.edu

Francesco Manacorda

Artistic Director,
Tate Liverpool
UK

Francesco Manacorda is the Artistic Director of Tate Liverpool, where he conceives and executes the public programs. Before joining Tate Liverpool, Francesco has served as Director of Artissima in Turin, curator of the Barbican Gallery in London, and Visiting Lecturer in Exhibition History and Critical Theory at Royal College of Art, London. Francesco has curated numerous group shows including, as well as solo exhibitions with artists such as Clemens Von Wedemeyer, Hans Schabus and Tobias Putrih. He has curated the Slovenian Pavilion at the Venice Biennial in 2007 and the New Zealand Pavilion in 2009. He is also a writer, having contributed reviews and features extensively to many publications including Domus, Flash Art International and Art Review.
Email: Francesco.manacorda@tate.org.uk

Rosemarie Reyes

Partner,
Roseworks Marketing
U.S.Α.

Rosemarie Reyes has worked tourism with tour wholesalers in New York and France. In 2002, she started Roseworks Marketing, a strategic communications and marketing consulting firm specializing in tourism and entertainment. Her many clients include Broadway/West End shows such as Mamma Mia!, Wicked, Blue Man Group, and Chicago. Tour wholesalers, like Travel Bound and Opentours, and destination management organizations such as the California State Tourism Office. Recent clients include the Whitney Museum of American Art and the Ground Zero Museum Workshop. She is also a free-lance writer with regular contributions to travel industry journals and magazines like “The Tour Operator” and “Shop America Magazine.
Email: rose@roseworks-marketing.com